(January 2023) Economic Analysis Black Friday And More

What you'll learn
Black Friday - who gains?
Black Friday - who loses?
Types of pricing policy
The psychology behind Black Friday
Alternatives to Black Friday
Retailers strategies
You will also learn something about yourself
Requirements
None
Description
The course includes a WORKBOOK.A new section has been added about...you!Black Friday Economics looks at the Economics behind Black Friday - but also the Ethics.We look at:1. Black Friday history2. Pricing policy - not just 'sale price; but the strategies within the strategies!3. Black Friday 'traps'4. The psychology behind deals - you are welcome to share your own personal experiences!5. Violence6. Retailers' strategies - is the bottom line simply to gain more revenue?7. Guilt - just one party or several?8. Behavioral Economics8. AlternativesVery current.The course is bolstered with film clips, studies, recent newspaper articles and examples. We also look Cyber Monday. Black Friday is very soon - what you learn here, what you consider - and any discussions you take part in, may just influence your behaviour...What will YOU be doing on Black Friday/Cyber Monday/ Green Monday?The material on this course covers responses to ALL sales - cyber and High Street - and we look at the history, the strategies and the results. Some of this may make uncomfortable viewing - especially if you have queued all night only to find the price reduction was on ONE item only! In terms of ethics, of course we look at the ethics of the marketing but also is the consumer (yes, the one who pushes to the front of the queue, hurdles barriers, fights other consumers to get the 'super sale' TV, - blameless?
Overview
Section 1: Friendly advice
Lecture 1 Friendly advice
Section 2: Please watch this first!
Lecture 2 lecture 1 : Please watch me first!
Lecture 3 Short Course Diploma
Section 3: Prelude - this is about...YOU!
Lecture 4 20,758
Lecture 5 Anchor
Lecture 6 Design for perception of VALUE!
Lecture 7 Relatives
Lecture 8 Fairness
Lecture 9 First price - make it HIGH!
Lecture 10 Wrapping things up - part 1
Lecture 11 Wrapping things up - part 2
Lecture 12 Wrapping things up - part 3
Section 4: Introduction
Lecture 13 Introduction - pt 1
Lecture 14 Introduction - pt 2
Lecture 15 Introduction - pt 3
Section 5: Violence!
Lecture 16 Violence (2008)
Lecture 17 Violence (2010)
Lecture 18 Violence (2011)
Lecture 19 Violence (2012 - 2014)
Lecture 20 Violence (2015 -2018)
Lecture 21 Violence (2019)
Section 6: Now...
Lecture 22 Now witness the crowds
Lecture 23 Decline?
Lecture 24 Black Friday - a short history lesson
Section 7: Pricing policy
Lecture 25 Loss leader - pt 1
Lecture 26 Loss leader - pt 2
Lecture 27 Loss leader - pt 3
Lecture 28 Price discrimination - pt 1
Lecture 29 Price discrimination - pt 2
Section 8: Black November...and ethics?
Lecture 30 Black November? - pt 1
Lecture 31 Black November? - pt 2
Lecture 32 Consumerism - boycotting?
Lecture 33 Ethical consumerism
Lecture 34 A bit more about the ethics of consumerism
Lecture 35 Shopping makes you happy - pt 1
Lecture 36 shopping makes you happy - pt 2
Lecture 37 Can Black Friday survive in an era of ethical consumerism?
Section 9: Guilt
Lecture 38 Guilt - pt 1
Lecture 39 Guilt - pt 2
Lecture 40 Are presents a waste of money?
Lecture 41 Idiot
Section 10: Behavioural Economics
Lecture 42 Door-busters
Lecture 43 Implied scarcity
Lecture 44 Confirmation bias
Lecture 45 Irrational escalation
Lecture 46 Pain...
Lecture 47 Post purchase...
Lecture 48 A study...
Lecture 49 Sex... (pt 1)
Lecture 50 Sex...(pt 2)
Lecture 51 Herd Mentality
Lecture 52 Pressure! OK...
Lecture 53 Immediatism
Lecture 54 Just this once...
Section 11: Why?
Lecture 55 Why? Why? Why? - pt 1
Lecture 56 Why? Why? Why? - pt 2
Lecture 57 Why? Why? Why? - pt 3
Section 12: The Cassandra Workbook
Lecture 58 The Cassandra Workbook - Pt1
Lecture 59 The Cassandra Workbook - Pt2
Lecture 60 The Cassandra Workbook - Pt3
Section 13: The Economic Burden of Strokes
Lecture 61 The Economic Costs of a Stroke
Lecture 62 Looking at some data
Lecture 63 Some studies
Lecture 64 The global burden
Lecture 65 Art Therapy and Strokes
Lecture 66 Can the arts help stroke rehabilitation?
Lecture 67 Therapies (Part 1)
Lecture 68 Therapies (Part 2)
Lecture 69 Therapies (Part 3)
Lecture 70 Over to you! (Part 1)
Lecture 71 Over to you! (Part 2)
Section 14: Short Course Award
Lecture 72 Short Course Award
Section 15: Improving your English (Optional)
Lecture 73 Introduction
Lecture 74 Lesson 1
Lecture 75 Lesson 2
Lecture 76 Lesson 3
Lecture 77 Lesson 4
Lecture 78 Lesson 5
Lecture 79 Lesson 6
Lecture 80 Lesson 7
Lecture 81 Lesson 8
Section 16: Bonus
Lecture 82 Bonus
Students who see Black Friday promotions anywhere,Students studying Business, Economics or Philosophy and Ethics,Students who work in the retail sector,Students who have lost their job and are now unemployed

Homepage

https://www.udemy.com/course/black-friday-economics/