Design Better and Build Your Brand in Canva
by Laura Goodsell
English | 2023 | ISBN: 1800569335 | 494 pages | True EPUB | 33.22 MB
Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time
Organize your business designs using folders and learn to schedule social media content in Canva's own content planner
Learn to create presentations, as well as video and animated social media posts
Discover the features of Canva to help you save time, including the brand kit, quick create and templates
If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva.
You'll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you'll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more.
By the end of this book, you'll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
What you will learn
Understand the fundamental capabilities and features of Canva
Create a brand kit and understand what makes a good brand
Develop effective graphics to aid in increasing visibility on social media platforms
Follow step-by-step tutorials to create stunning designs
Create a branded logo and learn about trademark and copyright guidelines
Discover a world of color combinations, contrasts, and meanings for your brand
Explore the fundamental design principles
Use videos, animation, and sounds in social graphics for your designs
Who this book is for
This book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.
Table of Contents
Setting Up Canva on Desktop and Mobile
Discovering and Editing Templates
Tools and Features for Using Elements and Images
Designing Eye-Catching Graphics through Useful Features
Exploring the Awesome Creative Tools for Branding
Expert Hacks to Create Your Own Professional-Looking Designs
Five Graphic Design Principles You Need to Know
Creating Your Perfect logo
Making Social Media Graphics with Canva
Leveraging Video and Animation within Your Business Marketing
Downloading and Sharing Your Designs
Tips and Tricks for Printing
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